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Over the next two weeks we’re running down the 10 most popular articles on Findings!
In the #10 spot is: The Tweaker, The real genius of Steve Jobs.
Malcolm Gladwell - the scientist of anecdotal evidence - wrote this piece for the New Yorker, declaring Jobs’s indecisive and stubborn nature led him to glory.
Does the Findings team agree with the sentiments in this post? Malcolm Gladwell has a leaning towards breaking figures and great feats into smaller doses riddled with human traits, this makes his audience more likely to relate to the demigods. It’s great for clicks and book sales. Everyone wants to see the similarities between themselves and an all-star. We’re not Apple fanboys either, our defense of Jobs as a visionary has more to do with our belief that Gladwell doesn’t provide enough evidence as to what would lift Jobs above ‘tweaker’ and into ‘visionary’. Recognizing parts of other products that you would like to reproduce (his Xerox example) and declaring “I’ll know it when I see it!” (iPad commercial example) are visionary. Gladwell claims Jobs was ‘more editorial than inventive’ without taking into account the scope of Job’s creations. For someone who had a hand in the iMac, iPod, iPhone, iPad - to demote him to ‘tweaker’ because he handed off core duties to others? It’s visionary to know where your limitations are and who the right people are to bring in to the project. All parties reported to him and he refined the details of all products. Managing those creations, iterating into some of the best design products this decade has seen? Visionary.
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